Bussiness management needful point for a successful business


According to Fayol, management operates through five basic functions: planning, organizing, coordinating, commanding, and controlling.

  • Planning: Deciding what needs to happen in the future and generating plans for action (deciding in advance).[1]
  • Organizing (or staffing): Making sure the human and nonhuman resources are put into place.[26]
  • Coordinating: Creating a structure through which an organization’s goals can be accomplished.
  • Commanding (or leading): Determining what must be done in a situation and getting people to do it.
  • Controlling: Checking progress against plans.

Basic roles

  • Interpersonal: roles that involve coordination and interaction with employees

Figurehead, leader

  • Informational: roles that involve handling, sharing, and analyzing information

Nerve centre, disseminator

  • Decision: roles that require decision-making

Entrepreneur, negotiator, allocator


Management skills include:

  • political: used to build a power base and to establish connections
  • conceptual: used to analyze complex situations
  • interpersonal: used to communicate, motivate, mentor and delegate
  • diagnostic: ability to visualize appropriate responses to a situation
  • leadership: ability to lead and to provide guidance to a specific group
  • technical: expertise in one’s particular functional area.
  • Behavioral:Perception towards others.

Implementation of policies and strategies

  • All policies and strategies must be discussed with all managerial personnel and staff.
  • Managers must understand where and how they can implement their policies and strategies.
  • A plan of action must be devised for each department.
  • Policies and strategies must be reviewed regularly.
  • Contingency plans must be devised in case the environment changes.
  • Top-level managers should carry out regular progress assessments.
  • The business requires team spirit and a good environment.
  • The missions, objectives, strengths and weaknesses of each department must be analyzed to determine their roles in achieving the business’s mission.
  • The forecasting method develops a reliable picture of the business’ future environment.
  • A planning unit must be created to ensure that all plans are consistent and that policies and strategies are aimed at achieving the same mission and objectives.

Policies and strategies in the planning process

  • They give mid and lower-level managers a good idea of the future plans for each department in an organization.
  • A framework is created whereby plans and decisions are made.
  • Mid and lower-level management may add their own plans to the business’s strategies.


Most organizations have three management levels: first-level, middle-level, and top-level managers. First-line managers are the lowest level of management and manage the work of nonmanagerial individuals who are directly involved with the production or creation of the organization’s products. First-line managers are often called supervisors, but may also be called line managers, office managers, or even foremen. Middle managers include all levels of management between the first-line level and the top level of the organization. These managers manage the work of first-line managers and may have titles such as department head, project leader, plant manager, or division manager. Top managers are responsible for making organization-wide decisions and establishing the plans and goals that affect the entire organization. These individuals typically have titles such as executive vice president, president, managing director, chief operating officer, chief executive officer, or chairman of the board.

These managers are classified in a hierarchy of authority, and perform different tasks. In many organizations, the number of managers in every level resembles a pyramid. Each level is explained below in specifications of their different responsibilities and likely job titles.[citation needed]


The top or senior layer of management consists of the board of directors (including non-executive directors and executive directors), president, vice-president, CEOs and other members of the C-level executives. Different organizations have various members in their C-suite, which may include a Chief Financial OfficerChief Technology Officer, and so on. They are responsible for controlling and overseeing the operations of the entire organization. They set a “tone at the top” and develop strategic plans, company policies, and make decisions on the overall direction of the organization. In addition, top-level managers play a significant role in the mobilization of outside resources. Senior managers are accountable to the shareholders, the general public and to public bodies that oversee corporations and similar organizations. Some members of the senior management may serve as the public face of the organization, and they may make speeches to introduce new strategies or appear in marketing.

The board of directors is typically primarily composed of non-executives who owe a fiduciary duty to shareholders and are not closely involved in the day-to-day activities of the organization, although this varies depending on the type (e.g., public versus private), size and culture of the organization. These directors are theoretically liable for breaches of that duty and typically insured under directors and officers liability insuranceFortune 500 directors are estimated to spend 4.4 hours per week on board duties, and median compensation was $212,512 in 2010. The board sets corporate strategy, makes major decisions such as major acquisitions,[27] and hires, evaluates, and fires the top-level manager (Chief Executive Officeror CEO). The CEO typically hires other positions. However, board involvement in the hiring of other positions such as the Chief Financial Officer (CFO) has increased.[28] In 2013, a survey of over 160 CEOs and directors of public and private companies found that the top weaknesses of CEOs were “mentoringskills” and “board engagement”, and 10% of companies never evaluated the CEO.[29] The board may also have certain employees (e.g., internal auditors) report to them or directly hire independent contractors; for example, the board (through the audit committee) typically selects the auditor.

Helpful skills of top management vary by the type of organization but typically include[30] a broad understanding of competition, world economies, and politics. In addition, the CEO is responsible for implementing and determining (within the board’s framework) the broad policies of the organization. Executive management accomplishes the day-to-day details, including: instructions for preparation of department budgets, procedures, schedules; appointment of middle level executives such as department managers; coordination of departments; media and governmental relations; and shareholder communication.


Consist of general managers, branch managers and department managers. They are accountable to the top management for their department’s function. They devote more time to organizational and directional functions. Their roles can be emphasized as executing organizational plans in conformance with the company’s policies and the objectives of the top management, they define and discuss information and policies from top management to lower management, and most importantly they inspire and provide guidance to lower level managers towards better performance.

Middle management is the midway management of a categorized organization, being secondary to the senior management but above the deepest levels of operational members. An operational manager may be well-thought-out by middle management, or may be categorized as non-management operate, liable to the policy of the specific organization. Efficiency of the middle level is vital in any organization, since they bridge the gap between top level and bottom level staffs.

Their functions include:

  • Design and implement effective group and inter-group work and information systems.
  • Define and monitor group-level performance indicators.
  • Diagnose and resolve problems within and among work groups.
  • Design and implement reward systems that support cooperative behavior. They also make decision and share ideas with top managers.


Lower managers include supervisors, section leaders, forepersons and team leaders. They focus on controlling and directing regular employees. They are usually responsible for assigning employees’ tasks, guiding and supervising employees on day-to-day activities, ensuring the quality and quantity of production and/or service, making recommendations and suggestions to employees on their work, and channeling employee concerns that they cannot resolve to mid-level managers or other administrators. First-level or “front line” managers also act as role models for their employees. In some types of work, front line managers may also do some of the same tasks that employees do, at least some of the time. For example, in some restaurants, the front line managers will also serve customers during a very busy period of the day.

Front-line managers typically provide:

  • Training for new employees
  • Basic supervision
  • Motivation
  • Performance feedback and guidance

Some front-line managers may also provide career planning for employees who aim to rise within the organization.


Colleges and universities around the world offer bachelor’s degrees, graduate degrees, diplomas and certificates in management, generally within their colleges of business, business schools or faculty of management but also in other related departments. In the 2010s, there has been an increase in online management education and training in the form of electronic educational technology ( also called e-learning). Online education has increased the accessibility of management training to people who do not live near a college or university, or who cannot afford to travel to a city where such training is available.

While some professions require academic credentials in order to work in the profession (e.g., law, medicine, engineering, which require, respectively the Bachelor of LawDoctor of Medicine and Bachelor of Engineering degrees), management and administration positions do not necessarily require the completion of academic degrees. Some well-known senior executives in the US who did not complete a degree include Steve JobsBill Gates and Mark Zuckerberg. However, many managers and executives have completed some type of business or management training, such as a Bachelor of Commerce or a Master of Business Administration degree. Some major organizations, including companies, not-for-profit organizations and governments, require applicants to managerial or executive positions to hold at minimum Bachelor’s degree in a field related to administration or management, or in the case of business jobs, a Bachelor of Commerce or a similar degree.

United States of America


At the undergraduate level, the most common business program is the Bachelor of Commerce (B.Com.). However to manage technological areas, you need a undergraduate degree in a STEM area as preferred to Defense Acquisition University guidelines. This is typically a four-year program that includes courses that give students an overview of the role of managers in planning and directing within an organization. Course topics include accounting, financial management, statistics, marketing, strategy, and other related areas. There are many other undergraduate degrees that include the study of management, such as Bachelor of Arts degrees with a major in business administration or management and Bachelor of Public Administration (B.P.A), a degree designed for individuals aiming to work as bureaucrats in the government jobs. Many colleges and universities also offer certificates and diplomas in business administration or management, which typically require one to two years of full-time study.


At the graduate level students aiming at careers as managers or executives may choose to specialize in major subareas of management or business administration such as entrepreneurshiphuman resourcesinternational businessorganizational behaviororganizational theorystrategic management,[31] accountingcorporate finance, entertainment, global management, healthcare managementinvestment management, sustainability and real estate. A Master of Business Administration (MBA) is the most popular professional degree at the master’s level and can be obtained from many universities in the United States. MBA programs provide further education in management and leadership for graduate students. Other master’s degrees in business and management include Master of Management (MM) and the Master of Science(M.Sc.) in business administration or management, which is typically taken by students aiming to become researchers or professors. There are also specialized master’s degrees in administration for individuals aiming at careers outside of business, such as the Master of Public Administration (MPA) degree (also offered as a Master of Arts in Public Administration in some universities), for students aiming to become managers or executives in the public service and the Master of Health Administration, for students aiming to become managers or executives in the health care and hospital sector.

Management doctorates are the most advanced terminal degrees in the field of business and management. Most individuals obtaining management doctorates take the programs to obtain the training in research methods, statistical analysis and writing academic papers that they will need to seek careers as researchers, senior consultants and/or professors in business administration or management. There are three main types of management doctorates: the Doctor of Management (D.M.), the Doctor of Business Administration (D.B.A.), and the Ph.D. in Business Administration or Management. In the 2010s, doctorates in business administration and management are available with many specializations.

However under US Defense Acquisition Level 3 requirements, “At least 24 semester hours from among accounting, business finance, law, contracts, purchasing, economics, industrial management, marketing, quantitative methods, and organization and management.” The remaining requirements is a master degree in a STEM field of study for most US Defense Contracting Positions.

Good practices

While management trends can change so fast, the long term trend in management has been defined by a market embracing diversity and a rising service industry. Managers are currently being trained to encourage greater equality for minorities and women in the workplace, by offering increased flexibility in working hours, better retraining, and innovative (and usually industry-specific) performance markers. Managers destined for the service sector are being trained to use unique measurement techniques, better worker support and more charismatic leadership styles.[32] Human resources finds itself increasingly working with management in a training capacity to help collect management data on the success (or failure) of management actions with employees.[33]


Credit Anubhav shukla

Special partner-: wikipedia



Make money from home

, These helps to one who earns minimum Rs. 15,000 to Rs. 25,000 per month through internet.

Earn Free PayPal Money:

Completing small tasks

Taking Surveys

Signup offers

Installing apps

Playing games


PayPal Cash


Amazon Gift cards

Xbox Gold code

Do survey and get Paid

Paid surveys are conducted by several organizations and brands on their consumers and customers to collect vital information which helps them improve their products and services.

Why most of them fails to earn moneyfrom survey sites, do it right way you can earn good money. Try these following tricks

Tips & Tricks for quick way to earning money from Paid surveys

  • Do your Research
  • To Fill up your profile properly
  • Sign up to as many sites as possible
  • Always fill out all of your profile information
  • To get Roboform auto form filler
  • To respond quickly – survey invites
  • Be consistent in your answers
  • To make most of other type of survey opportunities
    • Focus groups
    • Product tests
    • Usage diaries
    • Handheld Scanners
  • Take prize draw survey as much as possible

10 Best survey job websites:

  • Global Test Market
  • Pinecone Research
  • Harris Poll Online
  • Nielsen Panel
  • Earning Station
  • Opinion Outpost
  • Vindale Research
  • VIP Voice Panel
  • Inbox Pays
  • Survey Club

World best companies vision

Amazon vision:-

“Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

1. Vision & Mission of TOYOTAVision:
“IMC’s Vision is to be the most respected and successful enterprise, delightingcustomers with a wide range of products and solutions in the automobile industry with the best people and the best technology”.
Mission of Toyota is to provide safe & sound journey. Toyota is developing variousnew technologies from the perspective of energy saving and diversifying energy sources.Environment has been first and most important issue in priorities of Toyota and working towardcreating a prosperous society and clean world.
2. GM Vision & Missions VisionVision
:“GM’s vision is to be the world leader in transportation products and related services. Wewill earn our customers’ enthusiasm through continuous improvement driven by the integrity,teamwork, and innovationof GM people.”
“G.M. is a multinational corporation engaged in socially responsible operations,worldwide. It is dedicated to provide products and services of such quality that our customerswill receive superior value while our employees and business partners will share in our successand our stock-holders will receive a sustained superior return on their investment.
3. Ford Motor vision and missionVision:
To become the world’s leading consumer company for automotive products and services.
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
We anticipate consumer need and deliver outstanding products and services thatimprove people’s lives.
4. Vision & Mission of BSNLVision:
To become the largest telecom Service Provider in Asia.
To provide world class State-of-art technology telecom services to its customers ondemand at competitive prices.To provide world class telecom infrastructure in its area of operation and to contribute tothe growth of the country’s economy.
5. IDEA Vision and MissionVision:
Advancing global environmental quality through efficient district energy.
IDEA fosters the success of its members as leaders in providing reliable, economical,efficient and environmentally sound district energy services.
6. Kodak Vision and MissionVision:
The Global Diversity Vision is an inclusive environment in which we leverage diversity toachieve company business objectives and maximize the potential of individuals and theorganization.
The Mission of the Global Diversity & Community Affairs Office is to integrate diversityand inclusion in all aspects of the business in order to:
Fully engage the energies of Kodak’s employees and a diverse supplier base
Meet competitive challenges in the marketplace
Maximize shareholder value
7. Infosys Vision & MissionVision:
To help our clients meet their goals through our people, services and solutions
Infosys International Inc. is dedicated to providing the people, services and solutions our clients need to meet their information technology challenges and business goals.
8. Dell vision and missionVision:
It’s the way we do business. It’s the way we interact with the community. It’s the way weinterpret the world around us– our customers need, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force.
“To be the most successful computer company in the world at delivering the bestcustomer experience in markets we serve.”
9. Tech Mahindra IT Services and TelecomVision:
To be the leading global software solutions provider to the Telecom industry.
To be the global leader in Outsourcing Services to the Telecom industry, building on our technologies,
10.CTS Vision and Mission:-
Our vision is to provide our clients, staff, and associates with the tools they need to be successful by integrating knowledge and information technology into easily accessible and affordablesolutions.
We strive to develop and deliver expert, innovative technical services and solutionswhich allow our clients to achieve maximum success.
We focus on delivering robust mission-critical products and solutions that enhance our clients’ abilities to attain organizational goals.
We endeavor to provide best value services and solutions that place the highest priorityon creative excellence, efficiency, and cost effectiveness.
11. Kingfisher Airlines Mission and VisionVision:
“The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyabletravel experience to all our guests.”
“Kingfisher Airlines will have ‘Fly the Good Times’ approach and this will reflect in theexperience we will offer to passengers.”
12. Pepsi Vision and MissionVision:
“PepsiCo’s responsibility is to continually improve all aspects of the world in which weoperate – environment, social, economic – creating a better tomorrow than today.”
Our mission is to be the world’s premier consumer products company focused onconvenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and thecommunities in which we operate. And in everything we do, we strive for honesty, fairness andintegrity
13. Coca Cola Vision and Mission:Vision:
Our vision serves as the framework for our Roadmap and guides every aspect of our  business by describing what we need to accomplish in order to continue achieving sustainable,quality growth.
Our Roadmap starts with our mission, which is enduring. It declares our purpose as acompany and serves as the standard against which we weigh our actions and decisions.
To refresh the world…
To inspire moments of optimism and happiness…
To create value and make a difference.
14. DELOITTE Vision and MissionVision:
The vision of Deloitte’s corporate philanthropy and community involvement program isto be the standard of excellence for world-class corporate community involvement.
:Our mission is to achieve meaningful social and business outcomes by mobilizingDeloitte’s intellectual capital, resources and expertise to help non-profits overcome strategic,operational and financial challenges. What drives this mission is an overall focus on outcomes,an appreciation of the inter-relatedness of social and business outcomes, as well as an interest inleveraging our intellectual capital as our greatest means for making …..
By Anubhav shukla

Rs 5000 to Rs 5 crore: An Indore boy’s graduation from a hacker to an entrepreneur

It’s an unlikely portrait of a hacker, a college dropout and ultimately a technepreneur. For Shashank Chourey grew up with indulgent parents, in a middle class Brahmin family home in Indore. Life took a turn when the 13-year-old boy fell in love with computers. He would play games on it all night; miss his school exams. Coding became his cocaine. Hacking was a high among friends he made in chat rooms. Every coder worth his salt wanted to be a hacker. It didn’t take Shashank long to rise up the ranks. He found a steady source of income at crackpal.com, where the pay was $50 to hack into an email account.

Viruses, algorithms and Interpol

He continued the hacking business during his first year of engineering college. “I hacked into more than 40 Indian government websites and more than 100 big corporate websites in less than 18 minutes. That included NTPC tenders, the Delhi Government official site and so on. I sent a report on their poor cyber security to CERT and NIC, but they were least interested,” Shashank recalls.

He tracked viruses, wrote one algorithm after another, and even worked with the Indore Police as their official cyber security consultant for about two years. Web security was billed to be the next big thing but it was hard to make money on it above board. He was one of those experts on IRC Chat networks – “where all the bad internet activities are done”.

An interesting thing about IRCs is that you never know who the guy you are chatting with is. Interpol, FBI, CIA, Defcon hackers, LulSec, Nazigodz … name them and they are all there. Big companies hire on the sly here,” he says. He did their bidding for a year almost and realised that it wasn’t his cup of tea. “I found that work too risky or too bad. Although I was doing big things by then, I knew hacking into emails and such stuff wasn’t what I wanted to do.”

College too wasn’t his cup of tea; he found the curriculum way too boring and dropped out in the second year.

College dropout/ Web security expert

All of us know Steve Jobs dropped out of Reed College and built Apple. Bill Gates dropped out of Harvard and founded Microsoft. Another college dropout, Mark Zuckerberg created Facebook. But in India, being a college dropout isn’t a dreamy prospect. His parents didn’t scold him but neighbours never missed a chance to snigger.

What to do next? Why not be a web security consultant with a company? He thought it was a good idea to boost his resume with “corporate experience” and earn a decent living. The best way, he could think of, to land the job was to hack into a company website, something big enough to impress the employer. “I figured out the best company to work for in Indore then, hacked into their client’s website, and exposed its vulnerabilities to sell them my services. I gave them a business idea, including the resources required. I was appointed then and there.”

He worked there for a year and a half, got three promotions, and quit as a project manager because another company offered him a bigger pay packet. After 45 days at the new job, he didn’t see any salary. “There was no prospect of salary coming in the following days as well. So I quit with just Rs 5000 in my pocket.”

Eating, sleeping, living work

On 23 February 2009, Shashank walked out of that office at 5 pm. No college degree, no job in sight, he decided to look for work online. “At 8 pm, I got a data entry project, PSD to Excel, for which the pay was $18. I stayed up all night and finished the job by next day on my Pentium 3 computer at home.” He worked through days and nights picking up projects online. The idea was to earn enough money to startup. In a month, he was able to buy another computer, rope in a friend to work with him, and soon, another computer and one more friend was in. Both these friends had completed their engineering by then and hadn’t found a job yet.

These friends soon left him for lucrative jobs, but by then Shashank had found his footing in search engine optimisation. In October 2009, he started up India Infotech with a small team. Soon he realised the gulf between running a service-based company and a product-based one. “If we had to get bigger, we had to get into product. But with very limited amount of money, getting into the product business was not possible. Then we came up with a solution: sell product as a service.”

That’s how the startup evolved into a specialized ecommerce website development company offering a wide array of affordable SEO services to clients all over the world. “We created a SEO process flow, which is more or less the same for most of the clients. This model helped us to execute bulk projects using the assembly line execution method with less resources. We kept our eyes on the ball to maintain the retainership with our clients. We still work with three out of our first five SEO clients,” Shashank says.

For over a year, he used to stay in his office all through the week, though home was just 7 kilometres away in the same city. “I used to live in my office just to make sure I could spend more time working.”

10,000 plus successful SEO projects

By February 2014, five years since he walked out with Rs 5000, “I was making over Rs 5 crore a year.”

According to Shashank, working on several projects simultaneously – they take up around 300 projects every month on average, and this month they have 425 on hand – works to their advantage. Their target being the SEO segment, they rely on external factors like changing Google algorithms, fluctuating online marketing trends and so on. “When we work on a huge number of projects, we can invest more money and resources into research. And so, we can weather negative market conditions,” he says. According to his project manager Abhinav Sharma, at the last count up to February 2014, they have delivered more than 10,000 successful SEO projects.

Today, India Infotech has more than 4000 clients. “We have optimised our business model to generate maximum profits. So our revenue margins are very high as compared to any traditional company,” he says. “For our clients, we are the superheroes of SEO.”

Two-thirds of India Infotech’s business comes from the US. The Wall Street Journal pegs the digital marketing industry at about $62 billion in the US alone. As more businesses are moving towards paid optimization / paid ads from organic optimisation, Shashank believes that social media optimisation is going to be revolutionary in digital marketing. “Video optimisation is the next big thing with the new generation of TVs like Apple TV, Chromecast etc. The video ads market is going to be huge,” he says.

As in most startups, hiring is a huge challenge. “The problem with me is that I trust people very easily and I trust blindfolded. I believe if you can’t trust people working with you, then you better don’t work with them.”

He has had quite a few bitter experiences with this. Nine months into the company, he found that his friends – also his first recruitees – were working for his rivals behind his back. “I sacked all 7 of them, and started building my team again. A similar incident happened a year back. I guess I haven’t learnt enough from those experiences as I still trust my team blindly.”

“I am something of a perfectionist. So I expect reliability, discipline, energy, trust from the people with whom I work. I always make sure I work with an excellent team. No compromise. I don’t waste a single day with a person who is not fit for the company.”

Earlier, working 18 hours a day was a routine for Shashank. Now, he is not that aggressive at work. “At the company, now my job is to plan things, processes, methods of execution and so on. I still work for 8-10 hours a day. But I like to use my core strength in hacking and security to do some good for the planet and its people too, anonymously.”

Another thing that has changed is the look on his neighbour’s face when he takes out one of his superbikes or shiny cars.

What did you learn from the story of this hacker-entrepreneur? Share your thoughts in the comments section below.


By Anubhav shukla


Top 10 Highly-Desired Skills You Can Teach Yourself

On countless occasions, you’ve likely said to yourself “I wish I knew how to do ______.” Then, of course, life got in the way and you put it off until you could find the time. Maybe you wanted to become fluent in a language, learn a new instrument, start performing your house repairs, or a master a myriad of other skills. With the vast amount of knowledge online, you’re now your only excuse. Here are the top ten most highly desired skills that you can teach yourself—and should.

10. Repair Just About Anything

Sure, you don’t need to repair anything anymore. You can just pay someone else to do it. But where’s the ingenuity in that? Plus, who wants to waste a bunch of money on simple tasks you can handle on your own? If you’ve adopted the DIY spirit, learning to repair your own stuff is one of the easiest and more rewarding skills you can acquire. It’s especially fruitful because as you learn new things, you can put them to use right away. So how do you teach yourself? We’ve outlined tons of repairs you can learn on your own to get you started, but if you’re looking for something specific there is no shortage of how-to videos available on YouTube and VideoJug. You’ll find everything from home repairs to outdoor repairsplumbing repairs, and even electrical repairs. There will be occasions when you do need to call a professional, as you’re not going to be a master repairman (or woman) instantly, but do remember that there is an opportunity when things break: you can learn how to fix them.

9. Pick Up an Artistic Skill Like Illustration, Painting, or Photography

Although it often won’t earn you the big bucks, artistic skills are highly desired because they provide you with the technical abilities required to create something beautiful. You’re going to have to find your own inspiration and subject matter, but the skill you’ll need is really just a matter of technical aptitude and practice. Picking up a book of anatomy and drawing different bones and muscles will teach you how to draw people. Drawing grids over photographs can show you basic perspective. Obviously it isn’t as simple as that, but focusing on learning to draw one simple thing, like the petals of a flower or the human hand, will help you learn how it works and get in a reasonable amount of practice. When you’re ready to move on from the basics and start illustrating on your computer, check out our digital painting lessons. For those of you interested in photography, we have lessons for you, too.

Whatever you’re looking to learn, just set aside 15-30 minutes every day to practice a very small part of that skill. It’ll take awhile to teach yourself how to draw, paint, take better photos, make hamburger sculptures out of clay, or whatever it is you want to do, but breaking the daunting task into pieces and practicing each part slowly will do the trick. Plus, it’s a really nice way to unwind at the end of the day.

8. Learn to Defend Yourself

Who likes getting their ass kicked? Probably a very small majority. If that’s what you’re into, it doesn’t require much skill—just endurance. If you’d prefer to notend up hurt or injured as the result of an unexpected attack, perhaps it’s time to pick up some self-defense skills. While you’ll probably want to have a partner around to help you out—at least when you want to test your skill—we’ve outlined several self-defense moves that you can learn on your own. Although you will hopefully never need to actually employ the techniques you acquire, if you do you’ll increase your chances of coming out of a fight unharmed. Plus, it’s pretty cool to walk around with the confidence of being able to take on most anyone in a fight.

7. Improve Your Design Skills (or At Least Acquire a Sense of Style)

Design and style aren’t an exact science, as tastes differ and change as time goes on, but there are a few principles you can pick up that’ll make your work, home, or whatever needs an aesthetic boost looking better than average. If we’re talking traditional design, you’ll first want to learn the basics of type and layout. These are skills you can employ in your everyday work to make it look a lot more attractive. This may seem like a nearly-useless skill, because spreadsheets aren’t getting entered in any beauty contests, but when something looks good it can have a greater impact. That’s always a plus in your work. If you want to take things a bit further, you can bump those skills up a notch and apply them to web site design in Photoshop. Your sense of style is even a useful thing when choosing a great wallpaper and creating a clean and organized desktop on your computer. If your home is boring, just follow these guidelines for awesome interior design. You don’t have to be a pro, but learning the basics of design can make your life a lot brighter.


6. Pick Up Just About Any Subject You Missed In College

Whether it’s science, finance, math, humanities, law, or anything else, if there’s a course you wish you took in college you’re not out of luck—you can probably find it online. To help you out, we’ve rounded up every great source of online education so you can gain that knowledge you missed. What’s great about learning online is that you can take it at your own pace and put in as much time as you can spare each day. You don’t necessarily have to master a subject, either, but learn as much as you need or want to know. While you won’t end up with a degree for your hard work, you will be a little bit smarter—and that’s the most important part.


5. Build and Hack Electronic Hardware

We love technology, and we love it more when we can make it do pretty much whatever we want. There is almost no end to what you can hack, but getting started does require teaching yourself a few skills. Learning to build a computer is a good place to start. Soldering is especially helpful, and understanding the basics of arduino can help you build some really neat stuff. One of the best ways to get started is to pick a project and learn by doing. If you’re not sure where to start, our DIY tag page can offer a few ideas.


4. Play a (New) Instrument

Whether you already know how to play an instrument and want to learn something new or are musically inept, you’ll find plenty of resources online to help you teach yourself to play just about anything. If guitar is your thing, you’re in luck as you’d be hard-pressed to not find online lessons. JustinGuitar.com offers over 500, and we’ve rounded up plenty more. The internet can also teach you pianodrums, and even orchestral instruments like the flute and violin. Just like with repair skills, you can find a lot of how-to videos on both YouTube and VideoJug.

In addition to the instrument, you’re also going to want to learn a little music theory. Ricci Adams’ musictheory.net offers a bunch of free lessons to get you started. When you’re starting to get good, you can put together a home recording studio on the cheap to start capturing your talent and sharing it with others. Photo by Mister Wilson.

3. Cook Like a Pro

With so many recipe sites and cooking skill how-to videos online, it’s a surprise that everyone isn’t a master chef at this point. There are so many simple things you can learn that can vastly improve your culinary skill set really quickly, many of which we’ve covered. We’ve written so much on the subject of learning to cook better that this little paragraph isn’t enough to cover it all, but there are a few posts in particular that you’ll want to read to get started. First, these tips and tricks for budding foodies will make your learning process easier. Second, follow this station-by-station kitchen guide to stay organized and efficient when cooking. Finally, these must-know recipes will help you round out your arsenal of cooking knowledge. For more, we like recipe and how-to sites Epicurious and How2Heroes. And, of course, you can always check our how to and kitchen tag pages for more great tips.

2. Become Fluent in a New Language

When we asked you which skills you really wanted to learn, language was at, or close to the top of many peoples’ lists. Fortunately for you, this clever techniqueoffers a way to all but master a new language in a short period of time by teaching yourself. You’ll still have to work hard and put in the minutes every day, but you can come out speaking fluently in about half of a year. Pretty cool.

1. Make a Web Site, Create an App, or Just Learn to Code

Learning to code is something most of us life hackers aspire to do at one point or another, as it’s not only a great way to create cool apps and tools that we want to use but it’s also an incredibly marketable skill when trying to get a job. To get you started, we’ve put together two helpful sets of lessons: the basics of programming and making a web site.
Both sets include further resources, but there are plenty of others that we’ve learned about or have cropped up since. For starters, commenter mistermocha suggestsusing the “learn ___ the hard way” series. For example, if you wanted to learn Python, you could visit learnpythonthehardway.org. If you just fill in the blank with the language you want to learn and put that into a web search, you’ll likely find what you’re looking for. (You can also find most of the series here.) If you prefer more interactive lessons, you’ll want to check out one of our favorites: Codecademy. I learned by subscribing to online learning site Lynda.com (and through a few basic classes back in college), which is still excellent, but I’d probably have gone with Code Academy at this point since it’s in the free category.
Most importantly, though: have a project you want to work on. Coding lessons can be really boring if you aren’t working toward something, so a goal project—even a simple one—can really help you out. We’ve talked about this in terms of webapps and Chrome extensions before.
By Anubhav shukla

50+ Websites To Learn New Things Everyday Read more at:

Enormous amount of knowledge is available just a click away, you’re now your only excuse. Now you can learn anything from coding, designing, art, business management, enhancement of cognitive abilities and more. To get started use these 50+ splendid websites which can help you learn a lot in any discipline.

1. Brain Pickings – It’s one of the most interesting, uplifting and timeless websites on the planet. Maria Popova collects pieces of writing and illustrations on psychology, philosophy, language and literature, and biographies and distils them to provide an elixir for you. Like me, if you celebrate intellect more than material then it’s a gold mine for you.

2. TED – TED features powerful talks from leaders and experts in their fields such as – Richard Branson, Tony Robbins, Steve Jobs, Stephen Hawking and many more. Here are few must watch TED talks:

Ken Robinson – How schools kill creativity Steve Jobs – How to live before you die Susan Cain – The power of introverts

3. Stack Exchange – Brilliant platform where you get answers to complex and technical questions quickly. Most answers are highly accurate and written by expert in their field.

4. ZenHabits – An inspiring blog by Leo Babauta about implementing zen habits such as simplifying life, living frugally, inner happiness, motivation, health habits and inculcating good habits in daily life. His book “The Power of Less” has helped me make significant changes in life – a great read.

5. Daily Writing Tips – A remarkable website for everyone who is interested in learning how to write. It contains invaluable tips to improve writing.

6. Gibbon – I found this website in 2013 and since then it’s been a joy ride. It’s approach is simple – providing the right resources from the web in a list, to learn the specific skills. There is a lot to learn here.

7. Wikipedia – It’s hugely popular and there has been many questions on the quality of information it offers. Though seeing from another perspective – It’s gives you enormous amount of validated information for free which cannot be found in one well consolidated encyclopedia, anywhere else.

8. Growth Hackers – A goldmine for start-ups and entrepreneurs which focuses on using frugal marketing techniques to sell and gain exposure.

9. Investopedia – Words like investing, stocks and finances, scare the shit out of you? Well, not anymore. Investopedia is an easy to understand online dictionary of finance, credit cards, forex, wealth creation and protection and lots more. Apart from educational content, they offer interactive tools such as Investopedia Stock Simulator which lets you practice stock trading for free.

10. Mental Floss – A website filled with many interesting articles about facts, news, trivia and quizzes. Everything has been presented in a humorous way and is fun to learn.

11. Grammarly – Platform to instantly check your writing for grammar, punctuation, style and more. They regularly post interesting grammar tips and dicussions on their Facebook and Twitter page.

12. Labnol.org – Digital Inspiration is an award winning blog by Amit Agarwal who writes about technology hacks, how to guides, web applications, and consumer electronics. He is also the author of the book The Most Useful Websites.

13. Litemind – A brilliant website which helps you explore ways to use your mind more effectively. It features simple activites to boost your brain power, escape thinking traps, improve problem solving skills, perfect memory and more.

“Learn everything you can, anytime you can, from anyone you can; there will always come a time when you will be grateful you did.” — Sarah Caldwell

14. Entrepreneur – Famous website for established and aspiring entrepreneurs about advice, insights, profiles and guides. Their content is easy-to-understand and follow.

15. Stumble Upon – An easy way to discover new websites, photos, articles and videos from across the internet. It has large number of categories to choose from.

Example: If you are into “Art” you can specifically select the category to discover art related content.

16. Big Think – Many top thinkers and doers such as Guy Kawasaki, Walter Isaacson and Dan Harris contribute to the knowledge available on Big Think. Each idea filters through its significance, relevance and application.

17. The Mind Unleashed – A blog about spirituality, consciousness, health, paradigm shift, world truth and science which makes you ponder and question existence of various things.

18. Goodreads – It’s the world’s largest site for readers and book recommendations. It’s a social network for readers where you can decide what to read next, see what others are reading, review the book you like, join various reading groups and more.

19. How Stuff Works – It is an award-winning website which features easy to understand answers and explanations to how world actually works. They simplify, complex concepts, terminologies and mechanisms, including articles, images, videos and animations.

20. Codecademy – Coding has become an essential skill, just like computing, reading, writing and mathematics. That’s what makes Codecademy an essential. You will learn how to work with important coding platforms such as HTML, CSS, JavaScript, jQuery, PHP, Python and Ruby. Learning experience is fun, addictive and intuitive.

21. BBC Future – The ultimate guide to many innovative ideas in science, technology and health that are transforming our day-to-day world. Each topic is well explained with in-depth articles, videos or interactive media.

22. 99U – Award winning website which features action oriented insights from leading researchers and visionary creatives.

23. Fast Company – A marvelous website about technology, ethonomics, leadership and design. It inspires readers to think beyond traditional boundaries and create a better future.

24. eHow – eHow is an online “How To” guides directory with millions of articles and videos offering easy to follow step-by-step instructions. They have an engaging YouTube channel filled with short videos on how things work.

25. Power Searching With Google – Google has become a vital part of our daily lives yet not many people know how to harness its true potential. This will help you lean how to find the most relevant information through Google.

26. Make Use of – A large website which covers recommendations, guides and answers to internet, Windows, Mac, iOS, android, gaming, hardware and other related topics. “Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

27. Quora – A large community of people who engage in questions and answers. Questions can range from simple life problem to the world epidemic, or anything for that matter. It’s quite addictive and a huge source of knowledge.

28. Fact Slides – Compelling website which showcases proven facts about large number topics such as money, psychology, Google, pollution, women, countries and many more. Some great facts from the website: “The first mobile phone call was made in 1973 by Martin Cooper, a former Motorola inventor.” and “India has the largest slave population in the modern world with over 14 million slaves.”

29. 8 Facts – Various random facts in pictures. You can go through the facts easily using their Facebook page.

30. Reddit – A platform which allows users to submit and curate content. There are hundreds of topics where new information is added in every few minutes.

31. Code.org – Simple and interactive tutorials to learn code, develop apps and games. It’s a non-profit organization that attempts to encourage students to learn computer science.

32. Writer’s Digest – A gem of a resource for beginning and established writers. It features tips, stories, how-to guides and courses for writers.

33. Makezine – For people who love making things and working on complex projects which can be accomplished with household items or cheap materials. Make features electronics, computers, robotics, wood working, metal works, paper craft, 3D printing, art & design and more project fields.

34. Scribd – A large digital library of digital books and audio-books which can be subscribed for a monthly payment.

35. LifeHacker – A successful web blog about life hacks and application recommendations. It provides solution to simple problems to save time and efforts.

36. Learn Genetics – Learn about genetics, cell biology, human health, evolution and ecology, neuroscience and scientific tools in an interactive way.

37. Outgrow.me – A marketplace for successfully crowedfunded products. Learn and generate ideas from various creative and innovative products.

38. The Good Men Project – Great source of stories revolving around the question – “What does it mean to be a good man?”. It has covered topics such as stereotyping of men, relationships, social problems, age and raising boys.

39. Forvo – The largest pronunciation guide website on the Internet. All pronunciations are submitted by users and reviewed by volunteer team of editors.

40. Hyper Allergic – The site describes itself as a “forum for serious, playful, and radical thinking”. Their articles are in-depth and quite insightful.

41. Geek Wire – Covers the most widely followed topics and technology based companies. Its focus is to share news on consumer electronics that matters.

42. The Daily What – Covers latest trending topics from all over the internet. Animals, art, celebrities, geek, news, politics, sports, tech, videos, viral and WTF, are the topics covered in the website.

43. The Whole Brain Atlas – A website by Harvard which explains various aspects of brain. – How it functions and what causes specific brain diseases.

44. Human Anatomy – This website will help you learn about human anatomy and its functions. Each topic is explained in simple terms along with pictures.

45. Today I Found Out – A daily blog about interesting facts such as – why New York is called “Big Apple” or what causes arms, legs, and feet to “Fall Asleep”.

46. Wikiquote – Run by Wikimedia Foundation. It’s a large collection of quotes from notable people and creative works in different language and translation of non-English quotations.

47. Instructables – Collection of user created DIY projects. All projects can be commented and rated by other users for quality. It has lots of simple step-by-step DIY projects which can be completed using household materials or cheap materials.

48. OpenIDEO – An global open platform by IDEO to solve big challenges for social good with innovative ideas and techniques.

49. GOOD.is – A website with lots of interesting content about the stuff that matters. Some of their best posts are: 16 Images That Perfectly Capture How Completely Nuts Modern Life Has Become and These Amazing Designs Are Helping People Tackle Rising Sea Levels

50. Hack A Day – A daily blog about computer hardware and software hacks for convenience, novelty, functional and creative reasons.

51. Farnam Street – A mind blowing blog by Shane Parrish, about learning new things and connecting ideas across multiple disciplines. He says “I want to go to bed each night smarter than when I woke up.” Information on the blog is thought-provoking which will make you ponder. Suggested by Apoorv Gaur. Isn’t there so much to learn? I constantly come across new resources which will be updated here. Stay tuned and don’t forget to share the wealth of knowledge, you have just discovered.

Written by Anubhav shukla:-


Tips for young entrepreneurs to learn from experienced business owners

As a beginner, young entrepreneur may or may not hit the perfect strike. Unless he seeks the right guidance at the right time! The initial days of any startup may be a drill down to basics and advanced requirements. Get on to some experience and keep the spirits kicking!

As the new generation dive off in business, a young emerging community of potential entrepreneurs comes into the light, regardless of the experienced tag, they bring in an intellectual approach to the most complex problems.

Kauffman Foundation in 2016 stated, 6.02 percent of the adult population in the US owns a business as their main job! We’re more often encountered with smart minds starting up their own piece of work, getting on to the props too soon than expected! Though there’s a lot which is needed to learn, we can still expect to budge up a little for the ones coming

Experienced entrepreneurs are the ones who have experimented, tried hard and made their mark stable over the time. Endless examples may come up, it depends on how you find the one inspiring enough for your startup!

Young entrepreneurs need to learn 5 basic guidelines or maybe just some advice to stay on, maintain and further succeed in whatever they’ve thought for.

1. Curiosity with smartness

Understand that taking responsibility to start your own business isn’t a piece of cake! You ought to have a streamlined approach, a curiosity to see through the smaller things which could make a bigger impact for the people, or your target audience. Your product/service is successful only when it’s actually needed. Identify the gap in the market and how you can set on to fill in.

For this, you should be having an innate entrepreneurial streak, a mind which is constantly working out in response to everyday activities, looking through every encountered possibility which can trigger a new business idea. Follow a similar approach to tap what others haven’t analyzed yet.

2. Be flexible to individual goals

The bottom line should always be to build adaptability of situations and circumstances. We’re in an environment where neither the technology nor the demands remain constant. It all plays around our flexibility and adaptability of whatever strikes the moment. React, plan, stay prepared and gear up for unforeseen situations that may really affect your business.

The basic idea should be of having a growth and adaptability plan for at least initial 10 years, a blueprint, in this case, can be a roughly plotted sketch of how you plan to work when there are fluctuations affecting your business. In the scenario, never pay great heed to your individual goals, instead look for a larger perspective and how it may impact sooner or later.

3. Consistency & endurance

A 14-year experienced entrepreneur stated in an interview with “GoodFirms”

It’s imperative how we look to the need, and how we decide to bring in to the audience. There is just one aspect which separates an experienced business owner from a non-experienced one, and it is Endurance!” Deepak Tomar, CTO, Clavax Technologies


harder than your limits and challenging even the toughest situation. Keep your energy levels soaring high so that you can manage your time wisely and keep on working diligently after failures and lows in the journey.

4. Focus on your brand value

The initial days of any startup may be a drill down to basics and advanced requirements. You may encounter a new practical requirement almost every day. It’s natural though, initial is always learning and discovering what could bring out the better. Do not get too preoccupied with the requirements that you forget to maintain your brand value.

Keep the pace smooth, you need to manage things parallel to each other, without comprising your constant quality which may be your brand recognition by the time. it’s undoubtedly a challenge but, standing up to the same may give you more stability in the market for a longer run.

5. Take notes

Being an entrepreneur is never a classroom training, reading & listening ideas and further implementing them in the practical world has nothing to do with the textbook values. You can learn maximum from the everyday activities, keep a habit of carrying a notebook along whenever you step out. Note down whatever interest you or brings a spark.

“I firmly believe that anyone who aspires to lead a company must develop a habit of taking notes. I carry a notebook everywhere and am an avid note-taker and list-maker. This helps me to focus on what I need to get done and encourages me to be productive – and discourages me from procrastinating!”

Richard Branson, Founder, Virgin Group

While being a rock strong identity in oneself, it’s hard to achieve success without a talented team! Focus on hiring character for your company, you can always train a person on skills but, can’t make someone’s values fit your business norms. Learn from what u missed or have lacked upon, turn your weaknesses to the path of potential.

Embrace every advice you receive but, follow the ones which can speak your spirit.

By Anubhav shukla


Poem on mother with great think


*☝एक बार इस कविता को*
*💘दिल से पढ़िये*
*😋शब्द शब्द में गहराई है…*

*⛺जब आंख खुली तो अम्‍मा की*
*⛺गोदी का एक सहारा था*
*⛺उसका नन्‍हा सा आंचल मुझको*
*⛺भूमण्‍डल से प्‍यारा था*

*🌹उसके चेहरे की झलक देख*
*🌹चेहरा फूलों सा खिलता था*
*🌹उसके स्‍तन की एक बूंद से*
*🌹मुझको जीवन मिलता था*

*👄हाथों से बालों को नोंचा*
*👄पैरों से खूब प्रहार किया*
*👄फिर भी उस मां ने पुचकारा*
*👄हमको जी भर के प्‍यार किया*

*🌹मैं उसका राजा बेटा था*
*🌹वो आंख का तारा कहती थी*
*🌹मैं बनूं बुढापे में उसका*
*🌹बस एक सहारा कहती थी*

*🌂उंगली को पकड. चलाया था*
*🌂पढने विद्यालय भेजा था*
*🌂मेरी नादानी को भी निज*
*🌂अन्‍तर में सदा सहेजा था*

*🌹मेरे सारे प्रश्‍नों का वो*
*🌹फौरन जवाब बन जाती थी*
*🌹मेरी राहों के कांटे चुन*
*🌹वो खुद गुलाब बन जाती थी*

*👓मैं बडा हुआ तो कॉलेज से*
*👓इक रोग प्‍यार का ले आया*
*👓जिस दिल में मां की मूरत थी*
*👓वो रामकली को दे आया*

*🌹शादी की पति से बाप बना*
*🌹अपने रिश्‍तों में झूल गया*
*🌹अब करवाचौथ मनाता हूं*
*🌹मां की ममता को भूल गया*

*☝हम भूल गये उसकी ममता*
*☝मेरे जीवन की थाती थी*
*☝हम भूल गये अपना जीवन*
*☝वो अमृत वाली छाती थी*

*🌹हम भूल गये वो खुद भूखी*
*🌹रह करके हमें खिलाती थी*
*🌹हमको सूखा बिस्‍तर देकर*
*🌹खुद गीले में सो जाती थी*

*💻हम भूल गये उसने ही*
*💻होठों को भाषा सिखलायी थी*
*💻मेरी नीदों के लिए रात भर*
*💻उसने लोरी गायी थी*

*🌹हम भूल गये हर गलती पर*
*🌹उसने डांटा समझाया था*
*🌹बच जाउं बुरी नजर से*
*🌹काला टीका सदा लगाया था*

*🏯हम बडे हुए तो ममता वाले*
*🏯सारे बन्‍धन तोड. आए*
*🏯बंगले में कुत्‍ते पाल लिए*
*🏯मां को वृद्धाश्रम छोड आए*

*🌹उसके सपनों का महल गिरा कर*
*🌹कंकर-कंकर बीन लिए*
*🌹खुदग़र्जी में उसके सुहाग के*
*🌹आभूषण तक छीन लिए*

*👑हम मां को घर के बंटवारे की*
*👑अभिलाषा तक ले आए*
*👑उसको पावन मंदिर से*
*👑गाली की भाषा तक ले आए*

*🌹मां की ममता को देख मौत भी*
*🌹आगे से हट जाती है*
*🌹गर मां अपमानित होती*
*🌹धरती की छाती फट जाती है*

*💧घर को पूरा जीवन देकर*
*💧बेचारी मां क्‍या पाती है*
*💧रूखा सूखा खा लेती है*
*💧पानी पीकर सो जाती है*

*🌹जो मां जैसी देवी घर के*
*🌹मंदिर में नहीं रख सकते हैं*
*🌹वो लाखों पुण्‍य भले कर लें*
*🌹इंसान नहीं बन सकते हैं*

*✋मां जिसको भी जल दे दे*
*✋वो पौधा संदल बन जाता है*
*✋मां के चरणों को छूकर पानी*
*✋गंगाजल बन जाता है*

*🌹मां के आंचल ने युगों-युगों से*
*🌹भगवानों को पाला है*
*🌹मां के चरणों में जन्‍नत है*
*🌹गिरिजाघर और शिवाला है*


*🌹हर घर में मां की पूजा हो*
*🌹ऐसा संकल्‍प उठाता हूं*
*🌹मैं दुनियां की हर मां के*
*🌹चरणों में ये शीश झुकाता हूं..*


This startup impressed K-Start with new strategies, got funding, and became profitable in 1 year

The-year-old Guarented, which provides furniture and electronic appliances for rent and sale in Bengaluru, is eyeing expansion to Pune and Hyderabad for renting, and Tier II cities for selling refurbished goods.

Guarented co-founders Abhimanyu Dikshit, Harshwardhan Raikwar, Prateek Agarwal (L to R)

At a glance

Startup: Guarented

Founders: Abhimanyu Dikshit, Prateek Agarwal, Harshwardhan Raikwar

Year it was launched: 2015

Where it is located: Bengaluru

Sector: Ecommerce/rental

Problem it solves: Rental and retail of refurbished goods

Funding: Rs 3.7 crore

Three 29-year-olds – Abhimanyu Dikshit from Varanasi, Prateek Agarwal from Delhi, and Harshwardhan Raikwar from Gondia – who graduated from IIT-Kharagpur in 2012, are building a startup, making a profit, and expanding with crowdfunding. Their venture is in the rental space, which already has a handful of players. But Bengaluru-based Guarented has a unique story along with a sustainable business model.

Work brought Harsh and Abhimanyu to Bengaluru after graduation. Harsh has worked at Accenture and Capillary Technologies, while Abhimanyu built his own startup in data analytics, Retention.ai, which was later acquired by content distribution app InShorts.

But their CV credentials did not help them when it came to house hunting in the country’s IT capital. Nobody would trust the bachelors with their electronic appliances or furniture. So the duo bought them all online at a discount, sharing the expenses. When their friend had to move out, there was confusion on how to split the money they had paid for the items, and how to share with a new roommate. They figured that renting would make more sense. (This was a time when Bengaluru-based rental market leader Furlenco was focused on renting furniture, not appliances, and Rentomojo was serving only in Mumbai.)

Harsh and Abhimanyu had a chat with their friend Prateek, who was then working with Futuresfirst in Delhi. The trio, who had always wanted to start up, had found the perfect opportunity, and Guarented was born.

A new appliance would become old after the first time it was rented out to a user. Also, they had limited money; the three co-founders decided to buy pre-owned goods and refurbish them. Wanting to build good traction before raising funds, they procured the supply from local dealers at a good price and started renting them out via the Guarented website

The three-member team worked out of Harsh’s house for 10 months, even doing deliveries themselves. With limited marketing through Facebook and Google ads at Rs 500 per day, they managed to get 100 orders in the first month of operations. In five months, Harsh claims, they had 500 customers.

But renting is a capital-intensive business, and they soon ran out of capital.

“Raising debt was not possible then, as we had just incorporated the company. After a lot of brainstorming, we decided to go the crowdfunding way,” Harsh tells YourStory.

With this model, they were able to attract investments in small amounts from their network –starting with Rs 5 lakh from Prateek’s earlier boss Arun Kumar (Founder of MagicTiger). Guarented would buy products on these investors’ behalf, not the company’s. The agreement was to give them 24 percent annual returns, despite the business’ performance. (Today it is 20 percent) This model helped them raise money fast.

Team Guarented

Winning the jackpot

Guarented’s first equity funding was in April 2016 from Aneesh Reddy, who was Harsh’s boss at Capillary Technologies and senior at IIT. Guarented was making Rs 5 lakh in monthly revenue then. But they needed even more capital to meet the demand-supply balance.

VC firm Kalaari Capital’s seed fund initiative Kstart was inviting applications at the time. Guarented’s application found luck.

“Kalaari Capital MD Vani Kola was impressed that we had figured out how to raise more money and had come up with the crowdfunding idea ourselves. She knew that we had invested everything ourselves. So although we asked for Rs 3 crore, we got Rs 3.5 crore,” Harsh recounts

“We do it in-house, as our core capability. We have our own vendors for spare parts, and our own carpenters and technicians from Rajasthan and Gondia. We train them, and their new skills improve their salary too,” he says